Most professionals have never tested it.
Uusía helps you find out while you still have a salary.
A structured ten-week process for testing whether someone will pay for what you know.
That you'll always have a job.
For most people, their employer has always been the route through which their skills create income. Very few ever test whether those same skills have value outside that relationship.
Income Validation gives you a repeatable framework to find out before you need the answer.
One salary feels less stable than it used to
Reorganisations, AI and shifting markets have changed how people think about security. Relying on one source of income no longer feels as stable as it once did.
You suspect you have something valuable, but you’ve never tested it
Years of work create skills, judgement and relationships. Most people never test whether anyone would pay for them directly.
You’ve thought about doing something else for years
Not necessarily leaving. Not necessarily starting a company. Just having options. Most people never test it properly.
Uncertainty drives the decisions
Stay, leave, side project, delay. Without evidence, most decisions default to staying where you are.
Most career development focuses on getting a better job.
Income Validation focuses on answering a different question.
Can you create value independently?
Instead of updating your CV or applying for another role, you test whether someone will pay for what you already know.
Evidence before decisions
You don't need to resign, raise money or build a company. You test the market first, then decide what to do with the evidence.
Income Validation
A structured process for testing whether your experience can generate income outside your employer while you remain employed.
Stage 1 · Find
Weeks 1 to 3
Identify one opportunity you are well placed to pursue through your work, experience or network.
Outcome: One clearly defined opportunity.
Stage 2 · Offer
Weeks 4 to 6
Turn that opportunity into a simple offer and begin testing it with potential buyers.
Outcome: An offer someone could buy.
Stage 3 · Validation
Weeks 7 to 9
Deliver the smallest version of your offer and see whether people commit.
Outcome: Real market response, not guesses.
Stage 4 · Decision
Weeks 10
Review the evidence and decide what comes next.
Outcome: A decision to continue, adapt, or stop.
For people who want the system, on their own timeline.
£49
Lifetime access
What you get:
Complete 4-stage Notion framework with prompts, filters, and a tracker
5-min walkthrough video
Outreach scripts and templates
Lifetime access—run it as many times as you want
Get the framework
For people who want accountability, feedback, and a group.
£295
Lifetime access
What you get:
Everything in the framework
10 weekly live group calls (1 hour each)
Direct access to facilitators for course-correction
A shared cohort space for real-time problem-solving
Framework buyers get £49 off
Explore the first cohort
Whether people will pay for what you know
The market answers the question that most professionals never test.
Whether your idea deserves more time
Instead of wondering for years, you'll know whether it has commercial potential.
How to test future ideas
You'll leave with a repeatable way to identify and validate opportunities throughout your career.
Whether you have more options than you thought
Stay where you are, build alongside your job, or pursue something larger. The important part is that you'll be deciding with evidence.
£295 per person
10 weeks · 1 hour per week · guided group process
This first cohort is for professionals who want to answer one question:
Can I generate income outside my employer?
No business idea is required.
You work through the Income Validation Framework alongside other professionals, with structured sessions and accountability throughout.
Places are limited.
Book a short introductory call
What is Income Validation?
Do I need a business idea?
Do I need to leave my job?
How much time does it take?
What if nobody buys?
Is this about starting a business?
Most professionals will spend years wondering whether they could generate income outside their employer.
This first cohort is for professionals who want to answer one question:
