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Opportunity Mapping

Find an opportunity worth pursuing.

You know you've got more to offer.

You've spent years building experience, skills, knowledge and relationships. But you may not have a clear idea how to turn any of it into something of your own.

Opportunity Mapping is a free practical framework to help you explore what might be possible.

You don't need a business idea to start. You start with what you already have, the problems you notice, and the things you think could be done differently.

Download the Opportunity Mapping Board

How Opportunity Mapping works

Most opportunities start with a problem worth solving.

Opportunity Mapping takes you through four simple boards that help you move from what you already have → to problems worth exploring → to opportunities worth testing.

This is where you capture, organise and assess the problems you encounter. The workspace gives you the tools and methodology to turn those observations into a growing inventory of potential opportunities.

You can work through the boards on your own, in your own time.

/ 01

What you already have

Start with the knowledge, skills, experience, relationships and insights you've built over the years.

Look at them differently. Some of the things you take for granted may be valuable to someone else.

Output: A clearer picture of what you already have to work with.

/ 02

Problem harvesting

Look at your experience and the world around you and start capturing problems you've encountered or noticed. Don't try to solve them yet. The aim is to create a broad range of problems that might be worth exploring.

Output: A collection of potential problems.

/ 03

Problem ranking

Not every problem deserves the same amount of attention. Explore the problems in more detail, then assess which ones have the strongest foundations and are most worth investigating.

Output: A shortlist of problems worth exploring further.

/ 04

Opportunity mapping

Now ask what opportunities could exist around those problems. Explore what could change, where value could be created and what you might be able to offer. Then choose the opportunities that are most interesting to you.

Output: 1–3 opportunities worth testing.

What you're looking for

Don't worry about finding the perfect idea.

You're looking for problems that seem worth exploring and opportunities where you can see a way to help.

Don't worry about finding the perfect idea.

You're looking for problems that seem worth exploring and opportunities where you can see a way to help.

You don't need to know whether they'll work yet.

That's what testing is for.

You don't need to know whether they'll work yet.

That's what testing is for.

What happens next?

If you find an opportunity you'd like to explore further, you can book an Opportunity Review with Uusía.

We'll look at what you've found, challenge the thinking and help you decide whether it's worth taking into the next stage.

Book an Opportunity Review

If you decide to continue, the next stage is Opportunity Validation.

This is where you take an opportunity out of your head and into the real world to find out whether the problem is real, whether your proposition creates value and, most importantly, whether someone will actually pay for it. Validation can be done individually or as part of a group, depending on what works best for you and the opportunity you're exploring.

You don't need an idea to start

You may simply have a feeling that there's more you could do with what you've built over the years.

You may be curious about working differently, creating another source of income, or having more options for the future. You don't need to know the answer before you begin.

Start with what you already have. Find the problems. Explore the opportunities.

Opportunity Mapping is free.

No commitment. No business idea required.

Just a practical way to start exploring what's possible.

No commitment. No business idea required.

Just a practical way to start exploring what's possible.

Get the Opportunity Mapping Board

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