Most opportunities start with a problem worth solving.
Once you start Opportunity Mapping, you get your own Uusía workspace.
This is where you capture, organise and assess the problems you encounter. The workspace gives you the tools and methodology to turn those observations into a growing inventory of potential opportunities.
You don't have to find the answer in one session. You start with the problems you already see, work through the process and learn how to recognise others as you go.
/ 01
Harvest problems
Start by capturing problems you have encountered through your work, industry, experience and everyday life.
Output: A collection of problems you understand.
/ 02
Problem inventory
Bring those problems together and organise them into a clear inventory.
Output: A structured inventory of the problems you could potentially do something about.
/ 03
Problem scoring
We score each problem using the Uusía method to assess its potential.
Output: A scored list of problems, showing how each performs against the Uusía criteria.
/ 04
Problem ranking
Group and order the scored problems to make the strongest patterns and opportunities easier to analyse.
Output: An ordered and grouped list of problems ready for analysis.
/ 05
Choose your opportunity
Review the analysis and choose the problem you want to take forward.
Output: One clearly defined opportunity ready to test.
And you can keep going
Your workspace stays with you.
As you come across new problems, you can add them to your inventory, score them and compare them with the problems you've already captured.
Over time, you'll have a growing list of problems to explore and a clear way to decide which ones are worth taking further.
You may simply have a sense that there is more you could do with what you've built over the years, but no clear idea what that might be. That's exactly where Opportunity Mapping starts.
We look at your experience, skills, knowledge and connections from a different perspective, and work out where there might be something worth pursuing.
If you find something worth pursuing, you can take it into Opportunity Validation, where we test whether people will actually pay for it.
There's no obligation to continue.
First, find out what's possible.
£29 · One focused session
Book your Opportunity Mapping session

