/ 01
Solution Ideation
Explore different ways of solving the problem. The aim is to generate a range of possibilities before deciding which one is worth testing.
Output: A range of possible solutions.
/ 02
Solution Ranking
Compare the solutions using the Uusía method. We look at desirability, feasibility, viability and how quickly each solution can be tested.
Output: A ranked set of solutions ready for demand testing.
/ 03
Solution Marketing
Define your unique selling proposition and put the strongest solution in front of potential customers before building it.
Use messaging, landing pages, conversations, content or advertising to find out whether people understand the proposition and take action.
Output: Evidence of interest and demand.
/ 04
Solution Prototyping
Once there is evidence of demand, create the simplest version of the solution that can be tested with real users.
It could be a digital prototype, a manual service, a mock-up or another lightweight version of the solution.
Output: A working prototype ready for user testing.
/ 05
Solution Testing
Put the prototype in front of real users and see what happens.
Learn what works, what doesn't and whether the solution actually solves the problem.
Output: Evidence to decide whether to improve, change or move forward.
£249 · 5 weeks
